- Journey With Jaeger
Journey with Jaeger
August 2017 | Words by Kimberly Lavey
For AW17 our Design team has revisited Jaeger's heritage; synonymous with style, quality and iconic styles, our new collection reinterprets classic Jaeger pieces in a modern way.
Our Womenswear collection has been inspired by clean lines, architectural shapes (translated into stylishly structured tailoring) and natural forms in a rich palette of Autumnal hues; Adriatic blues, Mustard and Masala Red are accented with Fig, Ivory and Forest Green to create depth.
Abstract floral prints and layering pieces compliment the earthy tones and structure of the collection, whilst soft silhouettes of wrap coats, cowl neck knitwear and fluted sleeve details add fluidity. Our focus on natural fibers remains, with pure wool and cashmere bringing warmth in texture as well as colour.
“For AW17 our Womenswear Design team were drawn to the work of the South Korean artist Yeesookyung whose work merges fragility and beauty inspiring our organic forms to produce floral structures, soft fabrics and fluid drapes”
It's hard to choose a favourite piece, but our Check Double Face Coat looks set to be a staple this season, and we can't wait to cosy up in our beautifully detailed knitwear pieces.