Forget prim and proper, next season’s woman is effortlessly cool and contemporary. Be one of the first to tap into the trend with our new arrivals…

It’s never too early to start thinking (and dressing) ahead, especially when our latest arrivals ‒ inspired by AW16’s ladylike update ‒ are so perfect for summer. Think crisp white, sleeveless blouses adorned with clean ruffles (there’s no frou-frou here) and modern, floral print tops and dresses in cool monochrome. Seen everywhere from Osman to Preen, this is not only one of our favourite trends for next season, but it also happens to be the most wearable. The key is in the styling: keep accessories to a minimum and swap high-heels for flats ‒ sneakers or pool slides ought to do the trick. So, no pearls or kitten heels allowed…

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Our favourite AW16 trend also happens to be the most wearable

Ruffle Detail Floral Print Top

Work two trends ‒ pick 'n' mix prints and ruffles ‒ with one top.

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Floral Print Shirt Dress

Pinstripes + petals = a fashion-forward take on the timeless (and trusty) summer shirt dress.

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Cotton Frill Sleeveless Top

Give your white shirt collection a new-season refresh with our minimalist ruffle design.

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Ruffles are clean and minimal (there's no frou-frou here)

Cotton Frill Sleeveless Top

Cool, clean and fuss-free: these are frills, but not as you know them.

Cotton Frill Sleeveless Top

Proenza Schouler, Autumn/Winter '16

Cotton Frill Sleeveless Top

Osman, Autumn/Winter '16

Cotton Frill Sleeveless Top

Preen, Autumn/Winter '16

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