Cool, contemporary, covetable: introducing our new Laboratory capsule collection ‒ designed from our very own London studio. Here, we catch up with our Creative Director of Womenswear Sheila McKain-Waid to talk inspiration, key pieces and what to look forward to for Autumn/Winter ’16...

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What's the story behind the name ‘Laboratory’?

We wanted something that described the fact that these are more fashion-forward pieces, and that our design studio is an incubator for ideas; a place for creative experimentation.

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Tell us a little bit about the inspiration behind the SS16 collection...

It was really based on defining the DNA of Jaeger. We started by looking back at our heritage and what lies at the heart of the brand, then at how we could evolve these things for the modern woman. Take our iconic dogstooth print, for example, which we blew up to give it a completely new, contemporary feel. We also wanted to strip the silhouettes right back to evoke a feeling of effortlessness ‒ putting the focus on pattern, proportion and pops of Zinnia orange.

Who is the Laboratory woman?

She is a confident woman who understands her personal style, recognises great design and appreciates pieces that are unique. She also likes to experiment with new shapes and silhouettes.

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Which are your favourite pieces?

If I had to pick, I would say the orange V-neck dress ‒ it ticks off this season’s key colour trend and is a really easy shape to wear. I also love how effortlessly chic the jumpsuit is, and that you can wear it day-to-night. And, the check tabard is a great transitional piece (it’s a cross between a jacket and a coat).

How does it sit back with the rest of the SS16 collection?

We’ve designed everything to be worn interchangeably, and to work in a variety of ways ‒ from smart to casual.

What can we look forward to for AW16?

I don’t want to give too much away, but the main inspiration comes from a 1960’s editorial shoot in the British Museum featuring some of our iconic Jaeger pieces. Watch this space...

Laboratory Houndstooth Gilet

Laboratory Houndstooth Gilet

£199

Laboratory Polo Shirt

Laboratory Polo Shirt

£110

Laboratory Heritage Jumpsuit

Laboratory Heritage Jumpsuit

£225

Laboratory Wide-Leg Culottes

Laboratory Wide-Leg Culottes

£150

Laboratory V-Neck Dress

Laboratory Stepped Hem Skirt

£175

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