Forget what you know, Indigo isn’t reserved for jeans anymore. How to wear Spring/Summer’s key colour now? We have an idea (or five)…

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Did you know? Indigo gets its name from the Indigofera tinctoria plant (from which it originates) found in Asia and parts of Africa.

Indigo Grandad Collar Shirt Indigo Grandad Collar Shirt

The Shirt

It may have had its style ups and downs (think cowboys and ‘90s boy bands), but the denim shirt has firmly established itself as the ultimate weekend essential. Easy, relaxed and soft ‒ thanks to 100-yarn Italian cotton ‒ our new designs will feel like old favourites from the moment you put them on. Team with black chinos now and neutral-coloured shorts later.

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Indigo Crew Neck Sweatshirt

The Sweatshirt

Once resigned to the gym and running out for a pint of milk, the humble sweatshirt has become a luxurious and stylish menswear staple. This spring, we’ve upgraded our signature design with a rich indigo wash and featherweight cotton ‒ meaning you can wear it all-season long (and you’ll want to). Layer over tees and casual shirts or wear solo: you decide.

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Did you know? The distinctive blue hue dates back to the Ancient Greeks and Romans, making it one of the oldest known dyes.

Indigo Piqué Polo Shirt Indigo Piqué Polo Shirt

The Polo

This isn’t your average polo shirt. Finely knitted from premium piqué cotton, this ultra-light and super-soft design was made to sit at the top of your polo shirt pile. Dyed with true indigo, it also boasts a brilliant blue colour. What to wear it with? We like it best with fresh white chinos and sneakers ‒ for a considered take on casual dressing.

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Indigo Shorts

The Shorts

Looking for a great pair of wear-everywhere shorts? Call off the search. Simple and fuss-free, our cool cotton pair will make summer dressing a breeze. Smarten yours up with a white Oxford shirt (sleeves pushed back) for an informal garden party or dress down with a grey T-shirt for lunch with friends.

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Did you know? Indigo was once referred to as ‘blue gold’ because it was seen as a valuable trading commodity.

T-Shirt T-Shirt

The T-Shirt

A T-shirt to a man is what a handbag is to a woman: essential (well, that’s what they tell you at least). This is why it’s important to have an arsenal of shapes and colours at your disposal. Cue our indigo crew neck tee ‒ the colourful alternative to winter’s white, black and navy styles. It’s time to be bold...

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