We reveal the icons and inspiration behind our stylish Autumn/Winter 15 shoot

Iconic, forward-thinking, outspoken: legendary British photographer David Bailey is all of the above and more. One of the world's most celebrated photographers, he is best known for his monochromatic portraits of pop icons and directional fashion editorials (as well as being a ladies man). However, what you might not know about him is that he has a long-standing relationship with Jaeger that spans an incredible five decades. It all began in 1962 with an iconic British Vogue editorial. Shot on the

streets of New York, Bailey photographed his (then) lover Jean Shrimpton playfully posing by a 'Don't Walk' sign ‒ teddy bear in hand ‒ wearing a Jaeger coat. This now famous shoot catapulted both young stars into the spotlight, and helped to cement Jaeger's standing in the fashion world. Fast-forward five decades and Bailey is once again photographing classic Jaeger pieces on black and white film. "David Bailey was a natural choice to capture this collection," comments Colin Henry, Jaeger CEO. "He made an

invaluable contribution to our iconic heritage and now has to our modern narrative."

With a dynamic man behind the camera, we needed a subject in front of it to match. Cue James Penfold: model, aspiring actor and all-round good guy. The silver-haired 40-year old ‒ mature, masculine and just the right amount of rugged - was the perfect choice to showcase our new-season classics: the wool three-piece suit printed in our house check, the double breasted blazer, the timeless tux. What else can you look forward to seeing from our menswear collection? Cool casual and informal wear with season-less appeal. Think soft tailoring made for dress-down Fridays, washed cords and chinos for the weekend and Donegal tweeds for all those tricky smart-casual occasions.

We think you might also be interested in womenswear this season thanks to a certain green-eyed girl. Elisa Sednaoui, 27, from French, Italian and Egyptian descent has quite the CV: model, actress, philanthropist, film director and street style star. So, not just a pretty face then...

Shop the New Season
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