The trenches, the silver screen, the catwalk: this perennial classic has quite the story to tell...

The cornerstone of every modern wardrobe, Jaeger has been producing timeless trench coats for decades. Stylish yet utilitarian, this rain-repellent piece first rose to prominence when it was worn in the trenches (the clue is in the name) during the First World War, but went on to become a fashion classic worn by Hollywood's biggest stars and the world's top supermodels. So, not your average rain mac...

It was during World War One (as the Allies took control of Europe) that our battle-weary soldiers realised their heavy greatcoats ? regulation since the Crimean War of the 1850s ? weren't suited to the freezing, wet, muddy conditions of the trenches. Soon their long, cumbersome wool coats were replaced with a khaki double-breasted design that was lighter, shorter and waterproof: the trench. That's not all this style saviour had to offer its wearers. Its epaulettes allowed officer's ranks to be clearly displayed while equipment could be attached to the D-rings on the belt ? which we now use to cinch in our waists. Then, of course, there was the subtle shade, which helped our soldiers blend into the enemy's terrain.

Iconic British fashion brands, including Jaeger, began promoting their trench coats to men and women during the war ? creating a sense of patriotism, which customers were keen to buy into at that time. Its affiliation with the armed forces had certainly helped to widen its appeal, and in the 1930s Hollywood costume departments were dressing everyone from Greta Garbo to Marlene Dietrich in the fashionable coat. Men, too, were drawn to the film noir crime films with their trench-clad detectives (most notably Humphrey Bogart and later, Cary Grant). This was a time when the silver screen commanded a true influence over

fashion trends, carving out the trench's status as a must-have item. A little later, in 1961, it also helped to cement Audrey Hepburn's standing as a style icon when she donned a sleek beige design in Breakfast at Tiffany's.

Fast forward to 2015, and the trench has never been more popular. Reinterpreted by fashion brands season after season in London, New York, Paris and Milan, it has become synonymous with British cool ? coveted by everyone from Kate Moss to Cara Delevingne.

For spring, we have created a truly special Made in Great Britain trench ? showing our enduring commitment to working with top mills and manufacturers in the UK ? made from the softest, lightest cotton. That's not all. Our in-house design team has also created a contemporary collection of chic, safari-inspired dresses, skirts and jackets. All we need now are those April showers...

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