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Jaeger campaign star Jodie Kidd and her mother Wendy share many things, among them long limbs, model looks and a passionate love of fashion. Wendy was a house model for Hardy Amies's Savile Row salon in the 1960s, while Jodie was propelled to international stardom after she was discovered as a teenager on a beach in Barbados, where her mother still has a house. A glittering modelling career beckoned, with magazine covers from US Elle to British Vogue, and advertising campaigns for brands such as Chanel, Ghost, Chloe and YSL. But these Jaeger campaign pictures hold a particular place in her heart: "What an amazing treat to get to work with my mum," she says. "It's absolutely brilliant to do a campaign together. We'll treasure the pictures forever."

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How has your style influenced each other?
Jodie Well, mum is very chic, always immaculate and also very tall, so she's always taught me how to carry off a ballet pump or a flat shoe. We have the same shoe size, so I'm always stealing from her.
Wendy And I've always been hideously jealous of all Jodie's things. She has wonderful clothes.
Jodie I'm quite country chic I think. I've never been a dress person. I wear trousers, pumps, lovely cashmere, well-cut jackets. I can walk the dogs, feed the chickens and run around after my son, then jump in the car and head out for a work meeting and it all works for me.
Wendy I still believe that. I like comfort, and to look chic and smart. It's exhausting keeping up with trends . I'm more likely to follow a designer or a label than any particular trend. I do still pick up Vogue - it's lovely to look - and I think fashion is important up to a point, but I'm certainly not a slave to it. What matters more is to find a look that fits your lifestyle and your shape.

What did you think of the clothes you're wearing today?
Jodie Stunning. What's really clever about these clothes is that they have amazing silhouettes and are cut in incredible shapes, but with amazing comfort, luxury, quality and - most importantly - wearability. They're the kind of clothes you could go out for dinner in and feel fabulous, yet also sit down in front of a movie afterwards and be super-comfy...
Wendy I shop at Jaeger all the time and I love the fact that the clothes
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are always beautifully tailored and wonderfully made. A lot of people now design for how things look and not how they feel. Jaeger isn't like that, everything I wore today both looked and felt gorgeous; the quality of the material is unbelievable - we couldn't stop touching it. I've shopped there forever; it's one of my favourite brands - I even have a Jaeger loyalty card.
Jodie We're a very tall family and often jackets and trousers will be too short for us, but at Jaeger, the stuff just fits. It is quintessentially English, encapsulating that very British style that the rest of the world so admires. The colour palette is always very wearable, and their tailoring is steeped in heritage but I feel it comes with a sophisticated, pared-down twist.

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Do you have a go-to wardrobe piece?
Wendy I have numerous navy blazers in my wardrobe. Every time I go to Jaeger I find a new permutation that I like, and it's a classic style that is really versatile. Even when I am in jeans and a T shirt, I can throw one on and it makes me feel dressed to face the world. A good quality jacket really does make anything smart.
Jodie A couple of years ago I bought a lovely red blazer from Jaeger which has become a staple. It's really beautifully cut and is very flattering, and the fabulous pillarbox red instantly lifts my mood and brightens any outfit when I put it on.

And any fashion moments you'd rather forget?
Jodie I hated the 1980s - those enormous shoulder pads. I went through a stage of wearing fluoro colours and loads of really graphic, techno prints in my teens - it really wasn't a good look. And I've worn a few poorly-fitting dresses in my time. Then you see the pictures in the paper and learn the harsh lesson that you need to consider how things fit and look from every angle.
Wendy I once bought a puffball dress to wear to a party, and I looked like an enormous Yorkshire pudding. It is definitely best forgotten. Journal

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