1880

Dr Gustav Jaeger advocates
health benefits of animal fibres

Dr Gustav Jaeger
Dr Jaeger's Sanitary Woollen System Co. Ltd

1884

Dr Jaeger’s Sanitary Woollen
System Co. Ltd
is founded

1910

Jaeger expands to include sportswear
and fashion items

Jaeger Sportswear
Ernest Shackleton

1914

Ernest Shackleton wears Jaeger on
Antarctic expedition

1914

Jaeger donates blankets & sleeping
bags to war effort

Jaeger
Jaeger Pure Camel Hair Coat

1919

Jaeger launches first
pure camel hair coat

1935

Jaeger’s flagship Regent
Street store
opens over
six floors

Regent Street Store
Dr Jaeger's Sanitary Woollen System Co. Ltd

1935

Francis Marshall creates Jaeger’s
signature “straw logo”

1936

Jaeger supplies opening parade
uniforms for the Olympics

Olympics uniforms
Jaeger wartime Utility Clothing Scheme

1940

Jaeger backs Britain’s wartime
Utility Clothing Scheme

1950s

Hollywood actress Marilyn
Monroe
wears Jaeger

Marilyn Monroe
René Gruau

1954
– 57

Fashion illustrator René Gruau
creates Jaeger ads

1956
– 62

Jean Muir designs for Jaeger

Jean Muir
Norman Parkinson

1960s

Norman Parkinson
shoots for Jaeger

1960s

Jean Shrimpton, Twiggy and
Marianne Faithfull
wear Jaeger

Jean Shrimpton
Cary Grant

1970

Cary Grant visits Jaeger’s
head office in London

1984

Jaeger celebrates centenary
with camel parade on Regent St.

Jaeger's Centenary
Judi Dench

1995

Judi Dench wears Jaeger
as ‘M’ in GoldenEye

1996

Kristin Scott Thomas wears
Jaeger
in The English Patient

Kristin Scott Thomas
Erin O' Connor

2005

Erin O’Connor models for Jaeger

2006

Fenton Bailey stars in Jaeger
London’s menswear campaign

Fenton Bailey
Kate Moss

2007

Kate Moss wears Jaeger London

2008

Jaeger shows at London Fashion
Week
for the first time

London Fashion Week
125 years in Fashion

2009

Jaeger celebrates
125 years
in fashion

2014

Jaeger launches its Mothers
& Daughters campaign

Mothers Daughters campaign
Kirsty Hume

2015

Kirsty Hume fronts Jaeger’s
Spring/Summer ’15 campaign

2015

Legendary photographer David Bailey
captures Jaeger Autumn/Winter ‘15

David Bailey
Dree Hemingway

2016

Dree Hemingway is the face of
Jaeger Spring/Summer ’16

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